For over 13 years, Fitosan has been a trusted partner in bringing the
finest natural health solutions to the Adriatic region — combining
pharmaceutical rigour with the power of nature.
We exist to make the world's finest natural health products
accessible to consumers and healthcare professionals across the Adriatic region.
Fitosan d.o.o. was founded on the conviction that nature provides powerful solutions for human health — and that these solutions deserve the same rigorous standards of quality, safety, and efficacy as conventional pharmaceuticals. We partner exclusively with brands that share this philosophy, ensuring every product in our portfolio meets the highest European regulatory standards.
Our approach is rooted in scientific integrity. We do not make exaggerated claims. Instead, we let the quality of our products and the depth of our expertise speak for themselves.
Every product we distribute is
supported by scientific evidence
and manufactured according to
pharmaceutical-grade standards.
We believe in transparent, honest
communication about what natural health products can achieve.
From raw material sourcing to final delivery, we maintain an unbroken chain of quality assurance. Our partner brands operate GMP-certified facilities and adhere to the strictest European regulations.
We build long-term relationships
with our brand partners, retail
customers, and healthcare
professionals. Trust is earned
through consistency, reliability, and a genuine commitment to shared success.
We continuously seek out the most advanced natural health formulations and delivery systems. Our portfolio evolves with the latest developments in phytotherapy, functional nutrition, and complementary health.
We are committed to responsible
business practices that protect
both human health and the natural
environment. Sustainability is not
an afterthought — it is integral to
how we operate.
With deep knowledge of the Adriatic market, regulatory landscape, and consumer preferences, we provide our brand partners with strategic insight that drives meaningful growth.
Our Journey
From a focused Slovenian distributor to a multi-brand Adriatic health platform, Fitosan's journey reflects our unwavering commitment to natural health excellence.
2012
Foundation
Fitosan d.o.o. is established in Portorož, Slovenia, with a mission to distribute premium natural health products in the Slovenian market.
2014
Soria Natural Partnership
Strategic partnership established with Soria Natural, bringing over 40 years of phytotherapy expertise to the Adriatic region.
2017
Regional Expansion
Distribution network expanded to Croatia and additional Adriatic markets, significantly increasing our regional footprint.
2019
Portfolio Growth
Addition of Ovaco and Naturando to the brand portfolio, creating a comprehensive natural health offering spanning phytotherapy, functional health, and complementary wellness.
2023
Market Leadership
Fitosan establishes itself as a leading natural health distributor in the Adriatic region, with over 500 products across three premium brands.
2025
Continued Innovation
Ongoing investment in digital capabilities, sustainability initiatives, and strategic market development across the region.
Leadership
Our leadership team combines deep industry expertise with a shared passion for natural health and sustainable business practices.
Managing Director
Chief Executive Officer
Commercial Director
Head of Sales & Distribution
Quality Director
Regulatory & Quality Assurance
Marketing Director
Brand Strategy & Communications
Quality & Certifications
Quality assurance is the foundation of everything we do. Our operations and those of our brand partners are certified to the highest international standards, ensuring that every product reaching consumers meets rigorous safety and efficacy requirements.
We maintain full traceability across our supply chain and conduct regular audits of all manufacturing and distribution processes.
GMP – Good Manufacturing Practice
All partner manufacturing facilities operate under GMP certification, ensuring consistent product quality and safety.
ISO 9001 – Quality Management
Systematic quality management processes certified to international ISO 9001 standards.
HACCP – Food Safety
Hazard Analysis and Critical Control Points protocols implemented across all product handling operations.
EU Regulatory Compliance
Full compliance with European food supplement regulations, including Regulation (EC) No 1924/2006 on health claims.
ISO 14001 – Environmental Management
Environmental management systems aligned with ISO 14001 standards across partner operations.
Our brand partners operate state-of-the-art manufacturing facilities equipped with advanced extraction
technologies, climate-controlled storage, and comprehensive laboratory testing capabilities. Every batch is
tested for purity, potency, and safety before reaching the market.
Distributor of premium natural dietary
supplements and cosmetics for the Adriatic
region. Committed to quality, innovation, and
the power of nature.
Liminjanska 94 e
6320 Portorož, Slovenia
+386 30 280 271
info@fitosan.si
© 2026 Fitosan d.o.o. All rights reserved.
